Virtual Try-on App Development: Benefit, Use Cases, and Real Examples

Have you ever wanted to try that jewelry on your hand while purchasing it online? Or want to try those sunglasses and know how they look on your face?

Well, around 67% of the millennials want to visualize their product virtually before making a final purchase. The demand for immersive and interactive shopping experiences continues to grow as mobile and web technologies are becoming smarter and more efficient.

When it comes to the virtual experience, virtual try-on apps are falling at the front of everything that packs a great experience for the customers who prefer “trying before they buy.”

All of it comes to the customers right from the comfort of their houses!

But what exactly makes virtual try-on apps that beneficial and how are they being used in various industries?

Let us find it in the detailed blog containing virtual try-on app development benefits, use cases, and real examples.

How Does Virtual Try On Technology Benefit Your Business?

So, first thing is first: how do virtual try-on technology or even virtual try-on app development benefits ensure a great experience for customers? The list can be huge but let us just cover the key virtual try on benefits.

Enhancing The Shopping Journey

The major benefit that virtual shopping enables is the enhanced shopping journey for the customers.

Every customer wants to get surety about a product and when it comes to the online world, there are no such technologies helping them out.

Through virtual try-on, they can 100% visualize their products and try them on themselves before actually making a purchase. This helps them build trust and confidence for their buying decisions.

Reducing Return Rates

Every business working in an online setting requires some form of efficiency. This efficiency connects with the reduced number of return rates, as around 20% of the retail products ordered online are returned by the customers.
However, virtual try-on app development by partnering with AR/VR app development company can highly benefit the businesses that sell online by helping them reduce return rates. Accurate visual representation of products helps customers in ensuring a final stage of buying, saving business time and money.

Driving Engagement and Sales through Interactivity

One of the unique advantages of the virtual tryout is its interactive features.

For example, while trying a t-shirt, the customer would love to visualize themselves with multiple angles. With the added AR and VR features, businesses can make the overall show more memorable and an enjoyable experience for the shoppers.

Standing out in the Competitive Market

When a business partners with a mobile app development company in India and embeds a flawless virtual try-on feature in their online shopping experience, they fall into the high-tech digital age. From the pandemic, a lot of companies have explored virtual try-on benefits and if you are not taking advantage of it, you are lacking behind in the fiercely competitive digital environment.

Diverse Use Cases of Virtual Try on Apps Across Industries

Now that we have learned about the virtual try-on benefits, how about if we explore the applications of virtual try-on that are benefiting diverse industries? By understanding these use cases, you will get a better idea of the current landscape and can convey your idea to a mobile app development company in India with a more informed discussion.

Revolutionizing Fashion and Jewellery Shopping

If there is to be an industry that is highly benefited by this technology, then the foremost name would be the fashion and Jewellery industry.

Brands are using virtual try-on apps/features to let customers see how clothes would fit and look on their bodies. This has been popular since the pandemic, when customers were not able to do a physical try-on in shops. Similarly, Jewellery brands are utilizing 3d technologies by patterning with mobile app developers to let customers view the details of every diamond and element in detail.

Transforming The Eyewear Shopping Experience

A lot of online startups are coming in the eyewear domain and most of them rely on the virtual try-on feature to do sales.

Since eyewear is critical to how the face looks, your customer would anyway want to visualize how the frame looks on their face. This personalized shopping experience has been a game-changer, bringing the eyewear industry to the internet.

Enhancing Cosmetic Purchases with AR

Have you imagined that a cosmetic brand would also utilize this technology and bring a unique use case for customers?

Take the example of lipstick, eye shadow, and foundation; customers can directly apply them to their faces and have a quick look. Without heading to a store, customers can pick the right shades and products. However, you would require a dedicated AR/VR app development company to integrate flawless 3d try-on.

Bringing Furniture and Home Decor to Life

And, yes! How can we not mention furniture retailing?

Through the virtual reality technologies, customers can visualize how a sofa would look in their room. Or the television or may be any home décor items. It surely brings seamless and interactive ways to experiment and find the best products that look beautiful for customers’ houses.

Real World Success Stories of Virtual Try-On Technology

What can be better than getting inspired by the success stories of other businesses and then deciding if you want to hire mobile app developers and go with this technology or not? Here are some of the case studies associated with the virtual try-on technology.

Sephora Virtual Artist: Innovating Make Try-ons

Sephora’s virtual try-on app has been an inspiring example in the makeup industry. Through their AR technology, they are allowing the customers to try on various make products, letting users experiment with their looks and find the right fit for them.

IKEA Place: Visualizing furniture in your home

For the furniture retail stores, IKEA’s app utilizes the virtual try-on technology to help customers visualize the furniture and décor items for their homes. The app uses the camera of a smartphone to present a lifelike 3D representation of IKEA products.

Warby Parker: Redefining the Eyewear Shopping

For the businesses in the eyewear industry, Warby Parker is a solid example of how virtual try-on eyeglasses can benefit the users. Through the robust face-mapping technology (integrated by partnering with expert mobile app developers), the users can get a realistic preview of how a frame would look on their face.

How Can You Pick The Right Virtual Try-On App Development Partner?

Finally, you must be wondering about the checks that make you choose the right virtual try-on app development partner for your business requirements. While you look for the right app development partner, ensure:

• Expertise and experience of the company
• Strong portfolio in the virtual try technology
• Considering cost-effective solution
• Ongoing support and maintenance to keep the feature smooth
• Client reviews and testimonials

By partnering with the right AR/VR app development company, you can create an exceptional shopping experience, be it in fashion, eyewear, cosmetics, furniture, or any other industry.

Transform Your Customer Experience with NetSet Software’s Virtual Try-On Solutions

Right since 2011, Netset Software has seen, analyzed, and applied the most modern technologies for businesses from diverse industries. And, after offering a virtual try-on solution to 100+ businesses, we can confidently help you to boost your online sales.

Our dedicated team of expert mobile app developers ensures that your audience gets a user-friendly virtual try-on experience.

Whether you are from fashion, eyewear, cosmetics, furniture, jewelry, or any industry, we will deliver an innovative virtual try-on solution that is not only loved by your customers but would also set a trend in the market.